Why Posting Discounts & Availability is Hurting Your Business

Next time you go to post another availability alert or discount PSA because you feel like you have to take any booking that comes your way just to stay afloat, I want you to do this instead—take a breath and remember that you’re only attracting price shoppers, and no one is worried about your availability.

It might sting a little to hear, but it’s true—no one really cares about your availability. And if someone does care about your discounts, they probably don’t care about the quality of your venue.

If you want to break free from the cycle of discount-chasing clients and inconsistent bookings, it’s time to shift your focus. Instead of stressing about filling your calendar, focus on building a business that naturally attracts high-paying, dream clients. Here’s how:

1. Intentionally Curate a Brand That Attracts Dream Clients

Your brand isn’t just your logo or color palette—it’s how your business makes people feel. It’s the way you communicate, the experience you provide, and the expectations you set. When done right, your brand will magnetize the right clients to you without needing to convince them.

2. Move Beyond Random Posting—Create a Real Strategy

Throwing up an Instagram post when you “have time” isn’t a strategy. You need a clear content plan that speaks to your ideal clients, positions you as the expert, and builds trust over time. Intentional marketing leads to inquiries that feel effortless.

3. Build a Website Funnel That Connects and Converts

Your website shouldn’t just be a digital business card—it should be a strategic funnel that guides potential clients from “just looking” to “where do I sign?” Clear messaging, strong calls to action, and a seamless user experience are non-negotiables.

4. Serve Your Clients Beyond a Pretty Guide

A beautiful welcome guide is nice, but true service goes deeper. The best businesses create an experience that wows their clients from start to finish. Elevate your process, streamline communication, and make every client feel like your only client.

5. Get Organized as a Business Owner, Not a Hobbyist

Dream clients and high-paying bookings come from running your business like a business. Systems, workflows, financial planning, and time management aren’t optional. When you operate like a professional, clients treat (and pay) you like one.

Once you have all of this dialed in, everything changes. Bookings start flowing naturally. The ghosting slows down. And the work you’re putting in actually pays off.

So if you’re tired of getting ghosted and working for… basically free, it’s time to make a change.

Enrollment is open for my consulting services. Let’s build a business that attracts the right clients—without the discounts, the begging, or the frustration. Are you ready?